When you walk and text, not only do you experience a massive drop in noticing your surroundings, but your speed of walking declines by 16 percent! That’s the finding of a study from Stony Brook University, reported in the online edition of Gait & Posture and conducted by Eric Lamberg and Lisa Muratoni, who studied 33 participants. In a news release, Lamberg noted:

"We were surprised to find that talking and texting on a cell phone were so disruptive to one’s gait and memory recall of the target location,” says Eric M. Lamberg. Although walking seems automatic, areas in the brain controlling executive function and attention are necessary for walking. Dr. Lamberg says that the significant reductions in velocity and difficulty maintaining course indicates cell phone use and texting impacts working memory of these tasks.

So basically, just as texting and driving is about as bad as drinking and driving, texting while walking has now been shown to degrade your performance as well. Curing these problems while still enabling you to check in and respond to your social media, web articles, and/or emails is what VoiZapp is all about. We appreciate scientists like Lamberg validating our corporate mission.